szu
/
Fashion brands
/
TRADITION

TRADITION

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Germany
Founded: 2012 2010s
Category: Beauty and cosmetics
Related brands: Beauty and cosmetics brands founded in the 2010s Beauty and cosmetics brands from Germany

Overview

TRADITION is a grooming and body-care line launched in 2012 by Berlin-based designer Frank Leder. Its philosophy centers on rediscovering plants, herbs, and cultural memories, and its product range includes bath oil, shower gel, hand soap, shampoo, and hand lotion. The line is characterized by small-batch production using natural and organic ingredients, based on recipes passed down through generations. It also places importance on packaging design, including the bottles, Bakelite caps, and paper boxes, extending FRANK LEDER’s cultural background into its products.

Concept

The roots of TRADITION capture the idea of re-collecting plants, herbs and cultural memories.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1999

Year Brand Category Description

1999

FRANK LEDER

Parent brand

Clothing

An independent label extending into body care

TRADITION is an independent label developed by FRANK LEDER to extend its interest in Germa

TRADITION is an independent label developed by FRANK LEDER to extend its interest in German culture and history, cultivated through clothing, into body care and grooming products. The official website offers bath products, soaps, hand lotions, shampoos, body washes, and other items under the TRADITION name, with a focus on plants and herbs, recipes passed down across generations, and small-scale artisanal production. Unlike the main clothing line and seasonal collections, it is positioned as an extension into a field beyond clothing that connects to the world of FRANK LEDER.

1999 Parent brand

FRANK LEDER

Clothing

An independent label extending into body care

TRADITION is an independent label developed by FRANK LEDER to extend its interest in Germa