FRISE (officially styled FRISÉ) is a fashion brand based in Seoul, South Korea, launched in 2017. Its name means “curly” in French and originated from a philosophy of expressing what is “special,” rather than being different from others. The brand focuses primarily on children’s clothing, with its own distinctive colors and uniqueness, and an emphasis on materials and quality. Its official online store offers KIDS and ADULT categories. The brand aims to expand children’s special imaginations and create clothing that stays with them for a long time.
Concept
FRISÉ was created to express what is “special,” not what is wrong or different from others.