Tagline
HAVE A FRITURDAY
FRITUR is a genderless casualwear brand launched in Korea in 2023 by designer and director Seo Boram. Developed by WAFER, its name is a coined word combining Friday and Saturday. With travel and rest as its themes, the brand offers natural, relaxed wear. Grounded in vintage archives and Eastern craftsmanship, it reinterprets classic elements such as workwear for the present, with lyrical craftsmanship incorporating patchwork, embroidery, crochet, and lace at its core.
Concept
Travel and Rest