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G by GUESS

G by GUESS

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Country: United States
Founded: 2007 2000s
Category: Clothing Accessories Footwear
Related brands: Clothing brands founded in the 2000s Clothing brands from United States

Overview

G by GUESS is an American offshoot line and retail concept launched by GUESS in 2007. Set against the sensibility of Los Angeles and Southern California, it offers apparel, accessories, and footwear for modern women and men. Its price range is positioned between factory and retail, and its in-house design team handles product planning. Its stores continue to operate.

Concept

Los Angeles-inspired fashion brand created for modern women and men with an eye for the latest trends.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1981

Year Brand Category Description

1981

GUESS

Parent brand

Clothing

A youth-oriented extension line integrated into Factory.

G by GUESS is a youth-oriented extension line launched in 2008 and was described as a “you

G by GUESS is a youth-oriented extension line launched in 2008 and was described as a “youthful brand extension” in 2013. It was included among the brands covered by sales in the 2025 10-Q, and its integration into the Factory business in North America has been underway since 2016. Under the main GUESS line, it serves as an entry point for younger consumers and has a Factory-oriented positioning distinct from MARCIANO and GUESS JEANS.

1981 Parent brand

GUESS

Clothing

A youth-oriented extension line integrated into Factory.

G by GUESS is a youth-oriented extension line launched in 2008 and was described as a “you