GANT Diamond G

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Overview

GANT Diamond G emerged in 2015 as a sub-brand of GANT, which has roots in New Haven, Connecticut, USA. Drawing on the diamond-shaped G logo used in the brand’s early years, beginning in 1949, the line offers contemporary formalwear centered on shirts and reinterprets GANT’s heritage for the present day. Creative Director Christopher Bastin oversaw its direction.

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Founded
1949
1949 Parent brand
Gant
Clothing

A bridge line focused on shirts with a dress-oriented sensibility

Established in 2015, GANT Diamond G took its name from the diamond-shaped G logo used on s

Established in 2015, GANT Diamond G took its name from the diamond-shaped G logo used on shirt hems since 1949, extending GANT’s heritage in a more contemporary, dress-oriented direction. In the three-line structure, it served as a link between GANT Originals and GANT Rugger, targeting professionals on the move and urban residents with a shirt-centered wardrobe designed to work from desk to dinner, while offering a wider range of colors, patterns, and options than the existing shirt range. The independent line ended with the 2019 consolidation.

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