GAS

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Country: Italy
Founded: 1984 1980s
Category: Clothing Accessories Footwear
Related brands: Clothing brands founded in the 1980s Clothing brands from Italy

Overview

Tagline

Keep it simple. Stay true. Stay real

GAS is a fashion brand centered on denim, founded by Claudio Grotto in 1984 in Chiuppano, in the Province of Vicenza, northeastern Italy. It offers casualwear, shoes, and accessories, with jeans for men and women at its core. Denim is central to its collections, and the brand incorporates classic styles into contemporary collections while drawing on its archives. Its official website presents “We are denim lovers” as its concept.

Concept

We are denim lovers

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2024

Year Brand Category Description

2024

GAS Sport

Sub-brand

Clothing

A line focused on sports and motorsports

An official line through which GAS expands into the sports sector, it is presented as offe

An official line through which GAS expands into the sports sector, it is presented as offering sports-related footwear and apparel, as well as motorsports-related projects, collaborations, and capsule collections. In contrast to GAS’s regular collection, which is centered on denim, the line offers designs incorporating the functionality of sports and the culture of competition. Individual projects such as GAS x Pramac Racing Team are examples of the line’s offerings and are not counted as independent sub-brands.

GAS Kids

Sub-brand

Clothing

A line extending the brand’s denim DNA to children.

It is the name announced for GAS’s official line expanding into the children’s market. Whi

It is the name announced for GAS’s official line expanding into the children’s market. While carrying forward brand elements centered on GAS denim, it offers clothing for ages 0–16. Under a licensing agreement with Gimel, a preview capsule is planned for Spring/Summer 2027, with the official launch stated to begin with the Fall/Winter 2027 collection. It is a derivative line serving an age group distinct from the existing men’s and women’s lines.

2024 Sub-brand

GAS Sport

Clothing

A line focused on sports and motorsports

An official line through which GAS expands into the sports sector, it is presented as offe