GCDS

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Country: Italy
Founded: 2015 2010s
Category: Clothing Bags Footwear
Related brands: Clothing brands founded in the 2010s Clothing brands from Italy

Overview

GCDS is an Italian streetwear and new luxury brand founded in Milan in 2015 by brothers Giuliano Calza and Giordano Calza. Its full name is Giuliano Calza Design Studio, and it takes an approach that reinterprets “Made in Italy” from a younger perspective. The brand offers womenswear, menswear, kidswear, and accessories, and is expanding internationally around creativity, irony, and tradition.

Concept

To give "Made in Italy" a younger approach.

GCDS characteristics

Main traits of GCDS

Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Trends & youth culture: Adoption of trends and connections to youth culture.
Streetwear: Elements of streetwear, skateboarding and hip-hop.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of GCDS relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.