Kired

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Country: Italy
Founded: 2015 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Italy

Overview

Tagline

We do not pack but we create.

KIRED is an Italian outerwear brand launched in 2015. As part of the KITON group, it mainly offers sporty items such as jackets, trench coats, and raincoats. Its manufacturing base, Wonderland srl, was established near Parma in 1986 and has also incorporated leather and shearling since the 1990s. The brand aims to deliver Made in Italy collections that combine materials and craftsmanship.

Concept

Creativity, passion and exellence are the values common to our craftsmen.

Kired characteristics

Main traits of Kired

Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.
Polished & dressy: Clean silhouettes and polished, elegant dressing.
Minimal & basics: Minimal design and clean everyday staples.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Kired relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.