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Family First

Family First

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Country: Italy
Founded: 2015 2010s
Category: Clothing Accessories Footwear
Related brands: Clothing brands founded in the 2010s Clothing brands from Italy

Overview

Tagline

Love Family Not Fashion

Family First Milano is an Italian fashion brand launched in Milan in 2015 by street artist Giorgio Mallone and manager Alessandro Zanchi. Starting with T-shirts and caps, it has expanded into contemporary wear for men, women, and children, highlighting 100% Italian production and a community-oriented approach centered on family, sharing, and connection.

Concept

Beyond fashion, we strive to create a sense of belonging and togetherness within our community.

Family First characteristics

Main traits of Family First

Streetwear: Elements of streetwear, skateboarding and hip-hop.
Sporty & sportswear: Sportswear and styles inspired by physical activity.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Family First relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.