genten CERCHI

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Japan’s roots, now reaching the world from Florence.
genten CERCHI is an Italian-made line launched by the Japanese leather goods brand genten in spring 2012 to coincide with the opening of its store in Florence, Italy. Centered on bags and leather accessories, it brought together Florence’s leather industry and Japanese craftsmanship, and was developed during the 2010s around quality materials, Italian artisanship, and distinctive design. It introduced series featuring mesh, cord embroidery, and dragonfly motifs. The line is rooted in genten’s philosophy of environmental awareness and valuing resources.

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1 brands
Founded
1999
1999 Parent brand
genten
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A derivative line offering a distinct direction through Italian manufacturing

genten CERCHI is a new line produced in Italy that genten launched in spring 2012 alongsid

genten CERCHI is a new line produced in Italy that genten launched in spring 2012 alongside the opening of its Florence store. In contrast to genten’s broad range of bags and leather goods, it developed a different product range centered on bags and small leather goods, foregrounding materials, craftsmanship, and design rooted in Florence’s leather goods industry. Bearing the genten name and described in the official catalog as a “new line,” it constitutes an independent line within the genten brand family, responsible for Italian manufacturing and local identity, rather than merely a store name or product series. Later materials also feature continuing products and commemorative series.

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