Geo

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Country: United Kingdom
Founded: 2016 2010s
Category: Clothing Bags
Related brands: Clothing brands founded in the 2010s Clothing brands from United Kingdom

Overview

GEO is a fashion brand launched in London in 2016 by graphic designer Geo Owen. Drawing on his experience at Kanye West’s creative studio, Owen develops collections centered on ready-to-wear and graphic expression. The brand takes inspiration from the study of humanity and physical geography, and also has derivative lines such as GEOGFX. Its official store remains operational, and it is also stocked at Confidence in Japan. Through graphics and geographical motifs, it continues to present ideas that move between an urban sensibility and a global perspective.

Concept

Inspired by the study and understanding of human and physical geography.

Geo characteristics

Main traits of Geo

Streetwear: Elements of streetwear, skateboarding and hip-hop.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Geo relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2019

Year Brand Category Description

2019

GEOgraphics

Sub-brand

Clothing

An accessible, graphics-focused line that complements the main line

GEOgraphics (abbreviated as GEOGFX) is an offshoot line that foregrounds graphic expressio

GEOgraphics (abbreviated as GEOGFX) is an offshoot line that foregrounds graphic expression, developed from merchandise-like activities GEO began in 2016. HBX describes it as a line in a collaborative phase, inviting friends to contribute elements, while Hypebeast presents it as a sub-label alongside GEO’s main line. Centered on T-shirts, hats, and accessories, it complements GEO’s mainline ready-to-wear, and related items can also be found on sales pages.

2019 Sub-brand

GEOgraphics

Clothing

An accessible, graphics-focused line that complements the main line

GEOgraphics (abbreviated as GEOGFX) is an offshoot line that foregrounds graphic expressio