Tagline
The Original Creeper. Since 1949.
George Cox is a footwear brand founded in 1906 by George James Cox in Wellingborough, Northamptonshire, England. It developed the first creeper in 1949 and has offered creepers, boots, and loafers, with a focus on handmade shoes made in the UK. The brand has strong ties to subcultures, and its official website uses the phrase “storytellers and subcultures.” Its signature creeper is known as a classic symbol of British youth culture, and creative director Alistair Waterfield continues to be involved.
Concept
George Cox works with innovators and outsiders to constantly redefine the subcultural landscape.