GEORGES RECH

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Overview

Tagline

“Masculine & Feminine”
GEORGES RECH is a French fashion brand founded in Paris in 1962 by Georges Rech. It has developed a distinctive vision through “prêt-à-porter luxe,” clothing that lies somewhere between ready-to-wear and haute couture. Characterized by a feminine yet luxurious androgynous style shaped by precise details and finishing and perfect cutting lines, the brand focuses primarily on womenswear. It expanded its shops to New York in 1978 and to Spain, Tokyo, Korea, and Russia in 1986. In Japan, it also offers real-life clothing that carries on the spirit of “masculine & feminine.”

Concept

With “masculine & feminine” as its theme, the brand expresses fashion through real-life clothing and proposes styling that allows wearers to enjoy dressing in a way that reflects their individuality.

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Parent brands and sub-brands, ordered by founding year.

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4 brands
Founded
1962-1987
1962 Sub-brand
GEORGES RECH ALLURE
Clothing

A Japan-focused derivative line serving formalwear demand

A Japan-focused derivative line managed as a GR code within Lapine’s planning department,

A Japan-focused derivative line managed as a GR code within Lapine’s planning department, which began online sales in 2019. In addition to being offered through the Lapine online store, it is displayed under its brand name in department store black formalwear sections, and is operated separately from the main GEORGES RECH brand in the planning department’s brand classification. It serves formalwear demand.

1973 Sub-brand
SYNONYME DE GEORGES RECH
Clothing

A structured derivative line that complements the main line

Launched in 1973 as a coordinated separate line complementing the main collection, it was

Launched in 1973 as a coordinated separate line complementing the main collection, it was not so much a standalone product range as a line intended to enhance the overall look when combined with existing GEORGES RECH clothing. In later years, it was also developed into capsule projects under the name “SYNONYME DE GEORGES RECH.” In 2015, projects encompassing not only clothing but also bedding, cushions, and candles were documented, and the line functioned as a derivative line that expanded the main line through a different entry point.

1983 Sub-brand
UNANYME DE GEORGES RECH
Clothing

Developed as a second line for younger consumers

Introduced in 1983 as a third line, it was developed as a junior line centered on knitwear

Introduced in 1983 as a third line, it was developed as a junior line centered on knitwear and woven separates. Its structure was characterized by greater freedom to mix and match than the main line. In the brand’s history, it was trademarked as “UNANYME DE GEORGES RECH,” and its expansion into accessories is also documented. Within GEORGES RECH, it occupied a role with uses and a product range distinct from the main women’s clothing line.

1987 Sub-brand
GEORGES RECH HOMME
Clothing

Positioned as a spin-off line representing the main menswear offering.

It began in 1987 as men's prêt-à-porter and relaunched its summer collection in 2009 as “G

It began in 1987 as men's prêt-à-porter and relaunched its summer collection in 2009 as “Georges Rech Homme.” It established a dedicated concept store and also offered accessories such as ties and belts, positioning the line as an extension into menswear of the sensibility Georges Rech had developed in womenswear.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about GEORGES RECH

Country of origin, founding year, categories and parent brands.

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