GEVACO has its roots in a long-established workwear manufacturer founded in Belgium in the 1960s. It is known for its icon of a horse wearing overalls and for durable workwear that would not tear even when pulled by a horse. Its workwear was adopted for Belgian military uniforms. The brand disappeared in its home country in the 1990s, but in 2021 it relaunched in Japan as a new GEVACO, with no direct connection to the brand at the time and designs and details referencing its past. Based on Belgian workwear, it offers basic everyday clothing for men and women.
Concept
Workwear for everyday life in the city.