Tagline
DON'T LOOK BACK
THE GIGI is a fashion brand founded in 2014 in Brescia, Italy, by former BOGLIOLI designer Pierluigi Boglioli and his older brother, Mario Boglioli. Named after Pierluigi’s nickname, the brand offers menswear centered on jackets, suits, and coats, as well as shirts, trousers, and knitwear. With “DON'T LOOK BACK” as its motto, it pursues a “new classic” grounded in traditional tailoring. Its distinctive features include fabrics developed in-house, research into fabrics, and pattern-making that makes use of the materials. Its concept is to make the lives of those who wear its clothes more enjoyable and enriching.
Concept
Making the lives of those who wear its clothes more enjoyable and enriching