Ginette Loves Men is Ginette NY’s men’s jewelry line, created by French jewelry designer Frédéric Desmemont. Launched in 2005 as an extension of the women’s collection, it embraces the idea of men wearing jewelry in their own way. Its offerings focus on necklaces and rings, including chains with plates and guitar-pick-shaped pendants. The parent brand, Ginette NY, was established in New York in 2002.
Concept
It was created as an extension of the women’s collection, and I love the idea of men wearing women’s pieces their own way.