Giordano Junior

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Overview

Giordano Junior is a kids’ casualwear brand launched in 1998 by GIORDANO, which originated in Hong Kong. It offers sporty, fun casualwear for children aged 3–14, suited to play and everyday life. It carries on GIORDANO’s “Quality, Knowledge, Innovation, Service and Simplicity,” with an emphasis on safety, quality, and comfort. The brand offers colorful, easy-care products and is designed with children at its center.

Concept

Quality, Knowledge, Innovation, Service and Simplicity

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1 brands
Founded
1981
1981 Parent brand
GIORDANO
Clothing

A specialist casualwear line for children

Giordano Junior is a children's casualwear brand derived from GIORDANO. Launched in 1998,

Giordano Junior is a children's casualwear brand derived from GIORDANO. Launched in 1998, it has offered sporty, colorful clothing suited to play and everyday life for children around 3–14 years old. Its target age group, product design, and in-store presentation are clearly distinguished from those of the adult core brand, and it is also operated as a separate brand with its own mascot. Within GIORDANO's family-oriented offerings, it is the specialist line serving the children's market.

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