GIORDANO

Giordano Ladies is a women’s offshoot brand launched by GIORDANO in 1997 as part of its multi-brand strategy. In contrast to the core brand’s casualwear, it is positioned as an upper-tier line offering simple, modern classic clothing for urban women and office workers. Since 2025, it has broadened its direction toward more modern, relaxed business casual while maintaining its traditional premium character. It is a core womenswear line developed under an independent brand name, rather than GIORDANO’s women’s category.

Giordano Junior is a children's casualwear brand derived from GIORDANO. Launched in 1998, it has offered sporty, colorful clothing suited to play and everyday life for children around 3–14 years old. Its target age group, product design, and in-store presentation are clearly distinguished from those of the adult core brand, and it is also operated as a separate brand with its own mascot. Within GIORDANO's family-oriented offerings, it is the specialist line serving the children's market.

BSX is a streetwear brand developed by the GIORDANO group for young consumers. It began as Bluestar Exchange in 1999 and was renamed BSX in 2007. Unlike GIORDANO’s basic, versatile casualwear, it offers products centered on graphics, individuality, and street culture, allowing young consumers to express themselves. Within the group, it is positioned as an independent line serving the youth and streetwear segments, distinct from the core brand.

CONCEPTS1ONE is an independent menswear brand for the Korean market launched by GIORDANO Korea in 2011. While GIORDANO’s core brand offers a wide range of casualwear, CONCEPTS1ONE presents modern business casualwear for urban residents, centered on shirts, slacks, and jackets. Giordano International materials also describe it as a premium menswear brand in Korea, positioning it within the regional brand family as a line responsible for more elevated and refined menswear.

Beau Monde by Giordano is a spin-off brand focused on everyday clothing, launched by GIORDANO in 2014. Unlike the core brand’s international casualwear, it is designed to offer products suited to everyday life, centered on basic designs and simple tailoring. It was developed to serve strongly price-oriented sales channels, including hypermarkets, mainly in southern China and Taiwan. Within GIORDANO’s brand portfolio, it is an accessible line that brings everyday clothing to a broader audience.

Eula was a premium women’s brand that GIORDANO piloted for mainland China. Introduced in 2014, primarily in department stores in western China, it served to offer higher-end women’s fashion through regions and sales channels distinct from those of GIORDANO Ladies. It was an independent brand operated across multiple stores, but its performance did not improve, and its discontinuation was explicitly stated in the 2015 annual report. It can be positioned as a past experimental offshoot in GIORDANO’s development of women’s brands.

G-Motion is a sportswear line developed by GIORDANO with an emphasis on functionality and suitability for exercise. While GIORDANO’s regular range focuses on basic casualwear, G-Motion offers T-shirts, polo shirts, pants, joggers, and other items made with functional materials featuring properties such as quick-drying, cooling, stretch, and UV protection. Its product range spans men’s, women’s, and junior apparel, and it is positioned within the brand family as a function-focused line for training, commuting, and active everyday settings.

GC by Giordano is a new fashion label launched by GIORDANO in 2025. Its official name is Giordano Concepts. Unlike the basic everyday wear offered by the core brand, it primarily targets digitally savvy young consumers, especially women aged 20–35. It incorporates runway-inspired designs, personal expression, and multicultural youth culture, balancing everyday wearability with trend appeal. It is a derived line that forms part of GIORDANO’s brand portfolio for next-generation customers.

Giordano Gold is a premium product line that GIORDANO introduced in 2014 for selected department stores. Unlike the core brand’s standard casualwear and Beau Monde’s mass-market everyday clothing, it was developed to offer higher-end products suited to department store sales channels. Official materials identify it as a name under which GIORDANO’s brand portfolio offers a premium product range. As it does not appear on the current list of major brands, it is treated as a historical sub-line that was previously developed.