I.T

Developed as an in-house brand of the I.T Group, it has its own standalone stores, separate from the multi-brand curation of I.T and i.t. Documents from 2005 listed 5cm alongside izzue and b+ab as an in-house brand, and a performance report from the same year also named it among the leading brands. Documents from 2020 likewise listed it as one of the in-house brands. The current brand directory classifies it under OTHER GROUPS, and dedicated stores are also listed in Hong Kong and Taipei. While I.T and i.t bring together multiple brands, FIVE CM serves as a key standalone retail line within the group’s in-house brands.

A licensed line launched in 2002 after obtaining a license from Walt Disney. It initially began as it’s Mickey and was later renamed i.t loves mickey. Product planning was handled by I.T Group’s in-house design team, with final designs subject to Disney’s prior approval. In 2005 materials, it was classified as a licensed brand and was sold in dedicated stores as well as i.t stores. It was positioned as a character-licensed line, distinct from the multi-brand curation of I.T and i.t.