i.t loves mickey

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Overview

i.t loves mickey is a Disney-licensed line launched in 2002 by Hong Kong’s I.T Group after it obtained a license from Walt Disney. It began as “it’s Mickey” and was later renamed. Planned and designed by an in-house design team, it was distributed in Hong Kong and Macau and sold at I.T stores. It is not listed in the current official brand lineup.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1988
1988 Parent brand
I.T
Clothing

An independent Disney-licensed line

A licensed line launched in 2002 after obtaining a license from Walt Disney. It initially

A licensed line launched in 2002 after obtaining a license from Walt Disney. It initially began as it’s Mickey and was later renamed i.t loves mickey. Product planning was handled by I.T Group’s in-house design team, with final designs subject to Disney’s prior approval. In 2005 materials, it was classified as a licensed brand and was sold in dedicated stores as well as i.t stores. It was positioned as a character-licensed line, distinct from the multi-brand curation of I.T and i.t.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about i.t loves mickey

Country of origin, founding year, categories and parent brands.

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