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Ground Zero

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Country
Hong Kong SAR China
Founded
2008 2000s
Category
Clothing
Related brands
Clothing brands founded in the 2000s Clothing brands from Hong Kong SAR China

Primary categories

Overview

Tagline

Zero could be everything
Ground Zero is a contemporary fashion brand launched in 2008 by Hong Kong-born brothers Eli Chu and Philip Chu. Its origins date back to T-shirt production in 2003. With graphic prints as its signature, it develops collections that reinterpret streetwear and casual styles. Primarily focused on womenswear, it also caters to menswear, and is characterized by expressions incorporating anti-casual elements and humor. It has also been presented at international trade shows and select shops. The brand philosophy is “Zero could be everything.”

Concept

starting from scratch

Ground Zero characteristics

Ground Zero: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Ground Zero

Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Streetwear
Elements of streetwear, skateboarding and hip-hop.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Ground Zero relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromHong Kong SAR Chinafounded in the2000s

:BLACK CHOCOOLATE Hong Kong SAR China Founded in 2006 Clothing In common Clothingbrands fromHong Kong SAR Chinafounded in the2000s
CHOCOOLATE Hong Kong SAR China Founded in 2006 Clothing In common Clothingbrands fromHong Kong SAR Chinafounded in the2000s
CLOT Hong Kong SAR China Founded in 2003 Clothing In common Clothingbrands fromHong Kong SAR Chinafounded in the2000s
FINGERCROXX Hong Kong SAR China Founded in 2002 Clothing In common Clothingbrands fromHong Kong SAR Chinafounded in the2000s

Brands from Hong Kong SAR China founded in the 2000s

IZZUE COLLECTION Hong Kong SAR China Founded in 2006 Clothing In common Brands from Hong Kong SAR China founded in the 2000s
hellolulu Hong Kong SAR China Founded in 2005 Bags In common Brands from Hong Kong SAR China founded in the 2000s

Frequently asked questions about Ground Zero

Country of origin, founding year, categories and parent brands.

Related keywords

Related links

Brands from Hong Kong SAR China Brands founded in 2008 Brands founded in the 2000s Brands from Hong Kong SAR China founded in 2008 Brands from Hong Kong SAR China founded in the 2000s Clothing brands Clothing brands from Hong Kong SAR China Clothing brands founded in the 2000s