CHOCOOLATE

A name presented as the men’s collection in CHOCOOLATE’s initial rollout, it is also listed in I.T annual reports as a men’s line offered at the time. Within a structure where WHITE CHOCOOLATE was introduced later, it was the core men’s line that first established the brand’s foundations around everyday wear, serving as its central line before other derivatives were added.

The I.T annual report describes BLACK CHOCOOLATE as the menswear line and WHITE CHOCOOLATE as a womenswear line introduced several seasons later. Positioned as a counterpart to BLACK CHOCOOLATE, it can be understood as a spin-off line that extends CHOCOOLATE into womenswear.

A 2017 Hong Kong trademark gazette lists DARK:CHOCOOLATE under the name ITHK TM LIMITED, and external articles describe it as a special sub-line used for collaboration projects with N.HOOLYWOOD, WHIZ LIMITED, ALPHA INDUSTRIES, Hanes, and Karrimor. Distinct from the gender-based divisions of BLACK CHOCOOLATE and WHITE CHOCOOLATE, it is positioned as a derivative name with a stronger emphasis on projects.