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IZZUE COLLECTION

IZZUE COLLECTION

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Country: Hong Kong SAR China
Founded: 2006 2000s
Category: Clothing Footwear
Related brands: Clothing brands founded in the 2000s Clothing brands from Hong Kong SAR China

Overview

Tagline

LIVE IT REAL

IZZUE COLLECTION is the premium collection of izzue, a Hong Kong-born brand founded by Sham Kar Wai in 1999, and debuted in Fall/Winter 2006. Centered on refined details and high-quality materials, it was developed as a premium line offering more glamorous, dress-oriented styles. Under the I.T Group, izzue expanded from Hong Kong across Asia and also has several spin-off lines, including ARMY and NHIZ. The brand’s overall motto is “Live it Real.”

Concept

Using elegance and opulence as the design blueprint

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1999

Year Brand Category Description

1999

izzue

Parent brand

Clothing

An upper-tier derivative line that complements the mainline.

A higher-end line derived from izzue’s mainline. I.T’s annual report identifies Izzue Coll

A higher-end line derived from izzue’s mainline. I.T’s annual report identifies Izzue Collection as one of the premium lines targeted for strengthening. Distinct from the casual-focused mainline, it is positioned to offer more developed products and is treated within izzue’s line structure as an upper-tier derivative that complements the mainline.

1999 Parent brand

izzue

Clothing

An upper-tier derivative line that complements the mainline.

A higher-end line derived from izzue’s mainline. I.T’s annual report identifies Izzue Coll