Eula is a premium womenswear brand developed by GIORDANO for the department store market in mainland China. It began its rollout in western China in the third quarter of 2014, and the annual report for that year confirms that it operated eight department stores. Introduced on a trial basis as part of GIORDANO’s multi-brand strategy, the brand and its store operations were discontinued in 2015 due to unprofitability. No public information could be confirmed regarding an independent founder or dedicated designer.
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Eula
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Overview
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Parent brands and sub-brands, ordered by founding year.
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- 1 brands
- Founded
- 1981
Year
Brand
Category
Description
1981
GIORDANO
Parent brand
Clothing
A premium women’s line developed for the Chinese market
Eula was a premium women’s brand that GIORDANO piloted for mainland China. Introduced in 2
Eula was a premium women’s brand that GIORDANO piloted for mainland China. Introduced in 2014, primarily in department stores in western China, it served to offer higher-end women’s fashion through regions and sales channels distinct from those of GIORDANO Ladies. It was an independent brand operated across multiple stores, but its performance did not improve, and its discontinuation was explicitly stated in the 2015 annual report. It can be positioned as a past experimental offshoot in GIORDANO’s development of women’s brands.
1981
Parent brand
GIORDANO
Clothing
A premium women’s line developed for the Chinese market
Eula was a premium women’s brand that GIORDANO piloted for mainland China. Introduced in 2
Eula was a premium women’s brand that GIORDANO piloted for mainland China. Introduced in 2014, primarily in department stores in western China, it served to offer higher-end women’s fashion through regions and sales channels distinct from those of GIORDANO Ladies. It was an independent brand operated across multiple stores, but its performance did not improve, and its discontinuation was explicitly stated in the 2015 annual report. It can be positioned as a past experimental offshoot in GIORDANO’s development of women’s brands.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about Eula
Country of origin, founding year, categories and parent brands.
Eula was founded in 2014.
Eula covers the following categories: Clothing.
Eula is a sub-brand of GIORDANO.