Giordano Gold

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Overview

Giordano Gold was a sub-line launched by GIORDANO, an apparel company originating in Hong Kong. In 2014, GIORDANO International announced plans to introduce it as a premium product range at selected department stores in China, and in 2015 reports described plans to open stores for men’s wear in mainland China and Hong Kong. Based on GIORDANO’s simplicity, quality, and service, it was positioned as a line of casualwear above the main line. It does not appear in current official brand listings or recent annual reports, and is considered a discontinued line.

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1 brands
Founded
1981
1981 Parent brand
GIORDANO
Clothing

A premium product line for department stores

Giordano Gold is a premium product line that GIORDANO introduced in 2014 for selected depa

Giordano Gold is a premium product line that GIORDANO introduced in 2014 for selected department stores. Unlike the core brand’s standard casualwear and Beau Monde’s mass-market everyday clothing, it was developed to offer higher-end products suited to department store sales channels. Official materials identify it as a name under which GIORDANO’s brand portfolio offers a premium product range. As it does not appear on the current list of major brands, it is treated as a historical sub-line that was previously developed.

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