Girlfriend Material

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Overview

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FOR ROMANTIC REBELS
Girlfriend Material is a bag brand operating in Singapore and began in 2024 as a studio line of GOODTOTES. It emphasizes color, functionality, and individuality, offering bags and bag charms. Under the slogans “For Romantic Rebels” and “A Rebellion Against Boring,” it produces designs created in Singapore using leather or high-quality vegan materials, with hardware selected with durability in mind. Representative products include the Girlfriend Hobo, Cargo Pochette, and Belted Collection.

Concept

A Rebellion Against Boring.

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1 brands
Founded
2021
2021 Parent brand
GOODTOTES
Bags

A studio line emphasizing material texture and leather accessories

Girlfriend Material is a separately named bag line presented as the “Studio line” on the o

Girlfriend Material is a separately named bag line presented as the “Studio line” on the official Good Totes website. While Good Totes itself focuses on everyday functionality, centered on totes and slings, Girlfriend Material offers hobo bags, pouches, and belts made from materials such as microfiber leather and top-grain cowhide, with a stronger emphasis on material texture and fashion. Its products are grouped on a separate page from the regular Good Totes collection, positioning it within the brand family as a studio line that presents different materials and styles.

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