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GOODTOTES

GOODTOTES

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Country: Singapore
Founded: 2021 2020s
Category: Bags
Related brands: Bags brands founded in the 2020s Bags brands from Singapore

Overview

Tagline

For everyday explorers

Good Totes is a bag brand founded in Singapore in 2021 by Yoyo Zheng and Daniel Yap. Starting with tote bags that combine visual appeal and practicality, the brand offers sling bags, pouches, reusable bags, and more. Guided by the phrase “For everyday explorers,” its philosophy is to unite functionality and design for everyday travel and exploration. It also uses materials such as recycled nylon and has expanded sales overseas through products including the Croissant Sling, Soufflé, and Go-Getter Laptop Tote.

Concept

combining functionality with aesthetic

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2024

Year Brand Category Description

2024

Girlfriend Material

Sub-brand

Bags

A studio line emphasizing material texture and leather accessories

Girlfriend Material is a separately named bag line presented as the “Studio line” on the o

Girlfriend Material is a separately named bag line presented as the “Studio line” on the official Good Totes website. While Good Totes itself focuses on everyday functionality, centered on totes and slings, Girlfriend Material offers hobo bags, pouches, and belts made from materials such as microfiber leather and top-grain cowhide, with a stronger emphasis on material texture and fashion. Its products are grouped on a separate page from the regular Good Totes collection, positioning it within the brand family as a studio line that presents different materials and styles.

2024 Sub-brand

Girlfriend Material

Bags

A studio line emphasizing material texture and leather accessories

Girlfriend Material is a separately named bag line presented as the “Studio line” on the o

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Bagsbrands fromSingaporefounded in the2020s

Girlfriend Material Singapore Founded in 2024 Bags In common Bagsbrands fromSingaporefounded in the2020s

Brands from Singapore founded in 2021

CROCODILE CODE Singapore Founded in 2021 Clothing In common Brands from Singapore founded in 2021

Frequently asked questions about GOODTOTES

Country of origin, founding year, categories and parent brands.

Related keywords

Materials

Nylon

Features and values

Functional clothing

Primary categories