GIU GIU is a knitwear brand launched in the United States in 2013 by designer Giuliana Leila Raggiani. Based in Los Angeles, it offers knitted garments and related items without restrictions on age or gender. Its signature line is the “NONNA” collection, which carries on the legacy of the Vaccaro turtleneck made by her grandmother, Palmira Zilia, and began with four hand-knitted pieces. Centered on simplicity, nostalgia, playfulness, and freedom, the brand connects its Italian family history with contemporary genderless and ageless design.
Concept
Bound by simplicity, a unique and mindful lifestyle conveying playful humor and offbeat freedom with no limitation to age or gender.