GmbH

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Overview

Tagline

Love & Justice
GmbH is an active fashion brand founded in Berlin in 2016 by Serhat Isik and Benjamin A. Huseby. It positions clothing-making as a means of storytelling and social commentary, and offers womenswear and menswear centered on elements of German workwear and references to high fashion. The brand also emphasizes environmental and social responsibility, with both founders serving as creative directors. Its name derives from an abbreviation denoting a German legal form.

Concept

fashion as a tool for community building and social commentary

GmbH characteristics

GmbH: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of GmbH

Trends & youth culture
Adoption of trends and connections to youth culture.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.
Decoration & playfulness
Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of GmbH relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about GmbH

Country of origin, founding year, categories and parent brands.

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Styles

Features and values

Wearers and lines

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