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GOOD BASICS

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Country
Germany
Founded
2016 2010s
Category
Clothing
Related brands
Clothing brands founded in the 2010s Clothing brands from Germany

Primary categories

Overview

Tagline

SIMPLY GOOD BASICS
GOOD BASICS is a sub-line by Germany-based Merz b. Schwanen, launched in 2016. It offers basic clothing such as T-shirts, sweatshirts, knitwear, shirts, and chinos, using organic cotton and merino wool, with production centered mainly in Portugal. Under the slogan “SIMPLY GOOD BASICS,” it focuses on simple, timeless everyday wear and is sold internationally alongside GOOD ORIGINALS. The parent brand, Merz b. Schwanen, was founded in 1911 and revived in 2011 by Gitta and Peter Plotnicki.

Concept

Simple and timeless garments, made with textiles of the highest quality and designed for everyday comfort.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1911
1911 Parent brand
Merz b. Schwanen
Clothing

A separate line made in Portugal with a contemporary approach

GOOD BASICS is a derivative line developed by Merz b. Schwanen in Portugal. It offers basi

GOOD BASICS is a derivative line developed by Merz b. Schwanen in Portugal. It offers basic items such as T-shirts, knitwear, and hoodies, made with organic and recycled materials at small, family-run production facilities, in a contemporary color palette and silhouette. Its fabrics and manufacturing use modern machinery, and processes and materials such as garment dyeing and side seams distinguish it from GOOD ORIGINALS. The line serves to expand supply and broaden the design range.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromGermanyfounded in2016

GmbH Germany Founded in 2016 Clothing In common Clothingbrands fromGermanyfounded in2016

Brands from Germany founded in 2016

MYKITA STUDIO Germany Founded in 2016 Eyewear In common Brands from Germany founded in 2016

Frequently asked questions about GOOD BASICS

Country of origin, founding year, categories and parent brands.

Related keywords

Materials

Cotton

Related links

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