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Merz b. Schwanen

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Country
Germany
Founded
1911 1910s
Category
Clothing Accessories Lifestyle products Textiles and material technology
Related brands
Clothing brands founded in the 1910s Clothing brands from Germany

Primary categories

Related categories

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Merz b. Schwanen characteristics

Merz b. Schwanen: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of Merz b. Schwanen

Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Merz b. Schwanen relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Similar brands and comparisons Find brands similar to Merz b. Schwanen and compare their traits.

Overview

Tagline

Merz b. Schwanen – the good basic.
Merz b. Schwanen is an apparel brand founded by Balthazar Merz in Albstadt, Germany, in 1911. After production was discontinued, the brand was relaunched in 2011 by the couple Gitta and Peter Plotnicki, based in Berlin. Drawing on a tradition of making fabric on loopwheel machines, it offers basics such as T-shirts, henleys, sweatshirts, and underwear. Centered on GOOD ORIGINALS, made in Germany, and GOOD BASICS, made in Portugal, the brand promotes timeless design, organic materials, and responsible manufacturing.

Concept

Our mission is to do our part to increase appreciation for textiles and bring about positive change in the textile industry. By offering original, organic, simply good basics, we aim to honor our heritage and make a change now.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
2011-2016
2011 Sub-brand
GOOD ORIGINALS
Clothing

A German-made heritage line that preserves traditional production methods

GOOD ORIGINALS is a heritage-derived line of Merz b. Schwanen, centered on T-shirts, henle

GOOD ORIGINALS is a heritage-derived line of Merz b. Schwanen, centered on T-shirts, henleys, sweatshirts, and other items produced from fabric using rare loopwheel machines more than 100 years old in Albstadt, Germany. It follows original cuts from the 1920s to the 1980s and is distinguished from other lines by retaining loopwheel-derived details such as bodies without side seams, triangle inserts, and ribbon-panel necks, embodying the brand’s historical manufacturing techniques.

2016 Sub-brand
GOOD BASICS
Clothing

A separate line made in Portugal with a contemporary approach

GOOD BASICS is a derivative line developed by Merz b. Schwanen in Portugal. It offers basi

GOOD BASICS is a derivative line developed by Merz b. Schwanen in Portugal. It offers basic items such as T-shirts, knitwear, and hoodies, made with organic and recycled materials at small, family-run production facilities, in a contemporary color palette and silhouette. Its fabrics and manufacturing use modern machinery, and processes and materials such as garment dyeing and side seams distinguish it from GOOD ORIGINALS. The line serves to expand supply and broaden the design range.

Collaboration partners

Dates and partner brands

All collaborations
2016.02.01

JUNYA WATANABE MAN

For FW2016, the collaboration released a capsule collection of Henley shirts and sweatshirts, distinguished by patchwork and jersey quality.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothing brands from Germany founded in the 1910s

Etam Germany Founded in 1916 Clothing In common Clothing brands from Germany founded in the 1910s

Brands from Germany founded in the 1910s

Eschenbach Eyewear Germany Founded in 1913 Eyewear In common Brands from Germany founded in the 1910s
Eschenbach Optik Germany Founded in 1913 Eyewear In common Brands from Germany founded in the 1910s
EuroSCHIRM Germany Founded in 1919 Lifestyle products In common Brands from Germany founded in the 1910s
Gabor Germany Founded in 1919 Footwear In common Brands from Germany founded in the 1910s

Frequently asked questions about Merz b. Schwanen

Country of origin, founding year, categories and parent brands.

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Related links

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