Tagline
Reinventing lingerie for women
Etam is a lingerie brand founded by Max Lindemann in Berlin, Germany, in 1916. It initially sold stockings and opened its first store in Paris in 1928. Today, its offerings center on lingerie and also include nightwear, swimwear, sportswear, lifestyle products, and accessories. Drawing on its expertise in corset-making, the brand pursues innovation and comfort and states that it aims to support women’s bodily freedom and self-expression. French tradition and technical expertise are among its strengths, and it is one of the core brands of Etam Group, which operates around the world.
Concept
Committed to making women free