Tagline
Wear Japanese aesthetics.
GOOVI is a Japanese dress-casual brand launched in 2024 by SUIT SQUARE, operated by Aoyama Shoji. Fashion creator Tomoyoshi Takada serves as brand director. Drawing on expertise in suits and tailoring, the brand offers unisex jackets, coordinated sets, trousers, shirts, knitwear, and other items. With “Wear Japanese aesthetics” as its statement, GOOVI focuses on domestically produced materials and pursues quality and design intended to be worn for a long time. It proposes attire that allows the wearer to embody a “good atmosphere” suited to its time.
Concept
Attire that allows the wearer to embody a “good atmosphere” suited to its time