GOTCHA

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Country: United States
Founded: 1978 1970s
Category: Clothing Bags Accessories Footwear Wallets
Related brands: Clothing brands founded in the 1970s Clothing brands from United States

Overview

Tagline

SURFWEAR SINCE THE BEGINNING

GOTCHA is an American surfwear brand launched in 1978 by Michael Tomson and Joel Cooper in Laguna Beach, California. With the slogans “SURFWEAR SINCE THE BEGINNING” and “surfwear by nature,” it operates with an approach that harmonizes coastal beach culture with the latest trends. Its offerings include items such as swimwear, wetsuits, and T-shirts, and also include lines such as the golf line GOTCHA GOLF and M.C.D (More Core Division). Michael Tomson served as chief designer, responsible for the designs. GOTCHA items are still sold at PEET ONLINE STORE.

Concept

Surfwear by nature

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 3 brands
Founded: 1978-2012

Year Brand Category Description

1978

GOTCHA KIDS

Sub-brand

Clothing

A spin-off line for children

PEET ONLINE STORE has a dedicated page under “GOTCHA KIDS,” and product names are consiste

PEET ONLINE STORE has a dedicated page under “GOTCHA KIDS,” and product names are consistently formatted as “[GOTCHA] KIDS.” This line adapts GOTCHA’s designs into sizes and configurations for children. GOTCHA GOLF KIDS is also offered in the same KIDS segment. It is a foundational spin-off line within the GOTCHA series, extending GOTCHA’s overall aesthetic to children.

2012

GOTCHA GOLF KIDS

Sub-brand

Clothing

A children’s offshoot line of GOTCHA GOLF

On the PEET ONLINE STORE KIDS page, it is listed separately as “GOTCHA GOLF KIDS,” a line

On the PEET ONLINE STORE KIDS page, it is listed separately as “GOTCHA GOLF KIDS,” a line that adapts GOTCHA GOLF’s functionality and surf-derived elements for children. In the KIDS category, it appears alongside GOTCHA KIDS and is positioned as the offshoot focused on golf use. Its role as a children’s extension of GOTCHA GOLF is clearly defined.

GOTCHA GOLF

Sub-brand

Clothing

A derivative line extending a surf-oriented foundation into golfwear

On PEET’s ABOUT PEET page, GOTCHA GOLF is presented separately from GOTCHA and positioned

On PEET’s ABOUT PEET page, GOTCHA GOLF is presented separately from GOTCHA and positioned as golfwear inspired by the California lifestyle. It is a derivative line combining the functionality needed for golf with the fashion sensibility rooted in surf culture developed by GOTCHA itself, extending GOTCHA’s surf focus into sports use. In the KIDS segment, GOTCHA GOLF KIDS is offered separately, providing a related range for children.

1978 Sub-brand

GOTCHA KIDS

Clothing

A spin-off line for children

PEET ONLINE STORE has a dedicated page under “GOTCHA KIDS,” and product names are consiste