Chaps

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Country: United States
Founded: 1978 1970s
Category: Clothing Accessories Footwear Lifestyle products
Related brands: Clothing brands founded in the 1970s Clothing brands from United States

Overview

Tagline

To Live the American Dream in Spirited Style

Chaps is a U.S.-origin brand under Ralph Lauren Corporation, launched in 1978 as traditional menswear. As a lifestyle brand offering Ralph Lauren’s classic American style at accessible price points, it carries apparel, shoes, accessories, and home goods for men, women, and children. Its offerings include sportswear, workday essentials, tailored clothing, and occasion dresses. Since 2021, it has operated under a licensing model.

Concept

Chaps celebrates real American style, delivering classic collections updated for modern lifestyles.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1967

Year Brand Category Description

1967

Ralph Lauren

Parent brand

Clothing

A lifestyle brand serving everyday needs through a broad range of sales channels

Chaps is a lifestyle brand that has brought Ralph Lauren’s American style to menswear, wom

Chaps is a lifestyle brand that has brought Ralph Lauren’s American style to menswear, womenswear, kidswear, and home. While Polo Ralph Lauren focuses on the brand’s core preppy and sportswear offerings, Chaps has a role in serving a broader range of everyday settings and sales channels by bringing together sportswear, workday clothing, tailored apparel, occasion dresses, and home goods. Since fall 2021, it has operated under a manufacturing and sales arrangement based on a licensing agreement with OVED Group, with Ralph Lauren Corporation responsible for brand management and oversight.

1967 Parent brand

Ralph Lauren

Clothing

A lifestyle brand serving everyday needs through a broad range of sales channels

Chaps is a lifestyle brand that has brought Ralph Lauren’s American style to menswear, wom