szu
Page language: English

UGG

Basic information

Country
United States
Founded
1978

Overview

UGG is a lifestyle brand founded in California, United States, in 1978 by Australian surfer Brian Smith. Known for its sheepskin Classic Boots, it also offers apparel, accessories, and home products, with footwear at its core. Acquired by Deckers Brands in 1995, it operates globally under the company.

Concept

UGG® strives to be socially just, economically inclusive, and environmentally restorative.

Tagline

Feels Like UGG®

Sub-brands

  • UGG Home Collection 2013

    A derivative line developed by UGG to expand from a footwear-centered brand structure into homewear categories such as blankets, pillows, and rugs. It is also presented through UGG’s own channels as the official “Home Collection,” and its home product range has been continuously developed, beginning with its online launch. Alongside footwear and apparel, it serves as a point of contact in living spaces, complementing UGG’s emphasis on comfort and material feel in indoor settings.

    A derivative line focused on the home category

  • UGGrenew 2021

    An official refurbishment and repair program launched by UGG, centered on classic boots, to extend product life and promote circular use. In partnership with repair company NuShoe, it is offered as a multistage service that supports continued use of an existing core product (Classic Boots). Separate from new product launches, it serves to integrate sustainability and aftercare into the brand structure.

    A circular initiative that extends the life of classics