UGGrenew

Basic information

Country: United States
Founded: 2021
Category: Footwear

Overview

UGGrenew is a repair and refurbishment program for UGG Classic Boots launched by UGG in the United States in 2021. Its partner NuShoe cleans the boots by hand and carries out services such as sole and binding replacement. The service has three levels—“RENEW,” “RESTORE,” and “REFRESH”—and aims to extend the boots’ lifespan and promote more sustainable use.

Concept

Dedicated to extending the life of its customers' favorite boots, restoring them by hand with authentic UGG® materials.

Tagline

Love your Classics even longer

Parent brands

UGG 1978

An official refurbishment and repair program launched by UGG, centered on classic boots, to extend product life and promote circular use. In partnership with repair company NuShoe, it is offered as a multistage service that supports continued use of an existing core product (Classic Boots). Separate from new product launches, it serves to integrate sustainability and aftercare into the brand structure.

A circular initiative that extends the life of classics