Ralph Lauren

POLO RALPH LAUREN is Ralph Lauren’s core brand for men and women, serving as the central line for the broadest everyday segment of the overall brand. For men, it brings together Ivy style, British-inspired haberdashery, urban styles, and American sports through Oxford shirts, chinos, mesh polos, knitwear, and tailored clothing. For women, it presents classic American style in a contemporary way. While Collection and Purple Label represent the upper tier of luxury, RLX and Polo Sport serve specialized sports segments, and Double RL covers the heritage segment, Polo functions as the group’s mainstream line.

Ralph Lauren Collection is Ralph Lauren’s highest-tier women’s collection line. Through seasonal runway presentations and special-occasion looks, it showcases materials, tailoring, and craftsmanship across dresses, tailoring, bags, outerwear, and more. While Polo Ralph Lauren covered everyday classic American style, Lauren Ralph Lauren offered a broad wardrobe, and Black Label served as a contemporary, elevated sportswear line in the past, Collection represents the most advanced expression of women’s design and the pinnacle of the brand image.

Chaps is a lifestyle brand that has brought Ralph Lauren’s American style to menswear, womenswear, kidswear, and home. While Polo Ralph Lauren focuses on the brand’s core preppy and sportswear offerings, Chaps has a role in serving a broader range of everyday settings and sales channels by bringing together sportswear, workday clothing, tailored apparel, occasion dresses, and home goods. Since fall 2021, it has operated under a manufacturing and sales arrangement based on a licensing agreement with OVED Group, with Ralph Lauren Corporation responsible for brand management and oversight.

Polo Western was an early menswear denim and Western wear line developed by Ralph Lauren from 1978 to 1979. Unlike the preppy and classic sportswear of Polo Ralph Lauren, it presented the clothing culture of the American West as a distinct theme, centered on denim, Western shirts, leather vests, roper boots, and workwear-inspired details. Conceived around the same time as the women’s Ralph Lauren Western Wear, it was a separate brand from the later Double RL, while serving as a historical line that paved the way for Ralph Lauren’s Western, vintage, and utility-wear offerings.

Ralph Lauren Home is a home line that extends the lifestyle proposition Ralph Lauren established through apparel to furniture, lighting, rugs, fabrics, wallpaper, tableware, decorative objects, and bed and bath linens. Launched in 1983, it has developed as a category for designing multiple living spaces as an integrated whole, rather than focusing on clothing alone. While Lauren Home primarily handles everyday essentials, Ralph Lauren Home is responsible for the luxury expression of the home as a whole, including furniture and interior materials, and translates the worlds of lines such as Polo and Double RL into interiors.

Ralph Lauren RRL, officially presented as Double RL, is one of the more independent heritage lines within the Ralph Lauren brand family. Its name derives from the Colorado ranch of Ralph Lauren and his wife, and its focus includes selvedge denim, military-inspired chinos, workwear, flannel, vintage clothing, and American Western dress culture. Unlike the prep and everyday wear of POLO RALPH LAUREN, the high performance of RLX, and the tailoring of Purple Label, it specializes in the backgrounds of practical clothing, the way materials age, and the historical character of Americana.

Ralph by Ralph Lauren was a past offshoot line that brought Ralph Lauren’s men’s tailoring to a broader department-store market. It focused primarily on suit separates, sport coats, vests, dress trousers, and topcoats, with an emphasis on jacket construction and lining. While Purple Label represented the highest tier in materials, hand tailoring, and made-to-measure, Ralph by Ralph Lauren presented Ralph Lauren’s classic tailoring through a different entry point. Unlike Lauren for Men, which covered menswear as a whole, this was a historical line with a stronger focus on tailored items.

Ralph Lauren Purple Label is Ralph Lauren’s highest-tier men’s line, presenting contemporary luxury menswear through both tailoring and materials. Its range includes suits, tuxedos, made-to-measure, sport coats, shirts, shoes, and accessories, organized around Savile Row–influenced tailoring and the use of the highest-grade materials. While POLO RALPH LAUREN covers everyday corewear, RLX focuses on functionality, and Double RL on the American West and vintage, Purple Label is responsible for top-tier luxury and tailoring for men.

Lauren Ralph Lauren is a lifestyle line that expands Ralph Lauren’s offerings for women across sportswear, denim, dresses, footwear, and accessories. While Ralph Lauren Collection represents the highest-end expression for women and Polo Ralph Lauren provides a core American style for men and women, Lauren caters to a broad everyday wardrobe. It also forms part of the brand family alongside Lauren Home and the former Lauren for Men, playing a cross-category role in extending the brand’s vision beyond apparel into home and tailoring.

RLX is the core activewear platform through which Ralph Lauren’s sportswear heritage has been developed into performance fabrics, freedom of movement, and performance-focused design. While Polo Ralph Lauren covers everyday wear centered on preppy style and American sports, and Polo Sport focuses on sports-inspired graphics and casual wear, RLX handles technical apparel for contemporary activities such as running, training, outdoor pursuits, and golf. Today, it serves to consolidate the performance category, including golf, with a focus on men’s and women’s wear.

Ralph Lauren Golf is a specialized collection that extends Ralph Lauren’s design heritage into golf apparel and has been developed as a prominent name particularly for women’s golf apparel. Like Polo Golf, it offers technical apparel suited to moving between the course and the clubhouse, while its role is to represent Ralph Lauren’s classic sportswear aesthetic rather than the advanced performance design of RLX Golf. Past corporate materials categorized Polo Golf as men’s wear and Ralph Lauren Golf as women’s wear, while recent corporate reports indicate that golf-related products are being consolidated under RLX’s golf collection.

Lauren for Men was a menswear tailoring line offered within the Lauren Ralph Lauren brand family. Its comprehensive range of menswear included suits, sport coats, dress shirts, dress pants, tuxedos, coats, and ties, extending into menswear the lifestyle offering of sportswear, denim, and dresses represented by the women’s Lauren Ralph Lauren line. It was more focused on tailored clothing than the Polo Ralph Lauren men’s line and was positioned for a broader market, distinct from the top-tier tailoring of Purple Label. In current corporate reports, Lauren is primarily presented through women’s apparel and Lauren Home, while Lauren for Men is categorized as a past sub-line.

RLX Ralph Lauren is the official brand name for RLX used in past corporate materials from Ralph Lauren Corporation, and is a line focused on performance sportswear and activewear. In contrast to the classic sportswear of Polo Ralph Lauren and the graphic character of Polo Sport, RLX has emphasized mobility, technical materials, and suitability for competitive and outdoor activities. Focusing primarily on men’s and women’s apparel, it has expanded into areas such as running, training, skiing, cycling, and golf, and corresponds to the performance division now listed in corporate reports under the abbreviated name RLX.

Rugby Ralph Lauren was a diffusion line that reworked Ralph Lauren’s prep, Ivy League, and rugby elements for a younger audience. In contrast to the classic mainstream of Polo Ralph Lauren, it emphasized varsity styles, crests, patches, vintage finishes, and urban casual elements, offering them to college-age consumers and young men and women through its own stores and online. Launched in 2004, it had closed its 14 stores worldwide and related online business by June 2013, and is now a discontinued line. In its role as a prep extension for a younger audience, it was a different kind of offshoot from Denim & Supply.

Ralph Lauren Black Label was a premium collection line previously offered in both menswear and womenswear. In womenswear, it reworked elements of Ralph Lauren Collection into a contemporary wardrobe for urban settings, day and night, and special occasions. In menswear, it focused on slim silhouettes, sharp tailoring, and modern sportswear. It was more dress-oriented than the main Polo Ralph Lauren line and served as a premium option distinct from Collection and Purple Label, but it is not included in the major brand portfolio in current corporate reports and is positioned as a former line.

American Living was a historical lifestyle brand developed by Global Brand Concepts of Ralph Lauren Corporation for JCPenney. Unlike existing lines such as Polo Ralph Lauren and Lauren Ralph Lauren, it brought together women’s, men’s, and children’s apparel, underwear, accessories, and home goods under one brand, offering a range that spanned family and living spaces. Another distinguishing feature was that it was distributed through a JCPenney-exclusive channel strategy without prominently displaying the Ralph Lauren name. Most products were discontinued after the fall 2012 selling season, and the brand is now positioned as a former official derivative brand.

Denim & Supply Ralph Lauren was a line launched in 2011 that adapted Ralph Lauren’s American heritage into urban denim casualwear for younger customers. Its versatile product range drew on denim, military styles, workwear, bohemian influences, and music and artist communities. While Double RL specialized in the authenticity of the West, vintage, and selvedge denim, Denim & Supply served as a casual entry point for urban lifestyles and younger customers. In 2016, a decision to discontinue the line was announced, and its denim products were integrated into Polo Ralph Lauren.

Lauren Home is a line that extends Lauren Ralph Lauren’s classic lifestyle offering into home goods such as bedding, bath products, lighting, dining, and flooring. While Ralph Lauren Home is responsible for a luxurious composition encompassing the entire living space, including furniture, lighting, fabrics, wallpaper, and tableware, Lauren Home focuses on essential items for everyday use and offers home selections that are easy to update seasonally and combine. Linked to the Lauren Ralph Lauren apparel line, it is positioned as extending the brand’s classic style into a broader sphere of daily life beyond clothing.

Blue Label was a past line that developed Ralph Lauren’s classic style for women into sportswear suited to weekends and leisure time. While Ralph Lauren Collection represented runway fashion and the highest-end expression of dressing, Black Label focused on contemporary, urban high-end apparel, and Lauren Ralph Lauren covered a broad range of everyday women’s clothing, Blue Label offered a more flexible proposition for women, combining elements such as Ivy, equestrian, Western, and bohemian styles. It is not part of the current core brand structure and is positioned as a past, intermediate women’s sportswear line that led to Lauren.

Polo University Club was a former second line that narrowed Polo’s prep and Ivy background to men’s tailoring. While Polo Ralph Lauren covered a comprehensive men’s wardrobe, including sportswear, shirts, knitwear, and tailored clothing, this line centered on menswear tailoring such as suits, jackets, and dress trousers. It was a historical licensed offering that served as an alternative entry point for a broader market than Purple Label’s highest-tier luxury tailoring, and it is not part of the current principal brand structure.