Ralph by Ralph Lauren

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Overview

Ralph by Ralph Lauren is a fashion brand launched in 1994 as a diffusion line of Ralph Lauren, created by American designer Ralph Lauren. It was developed as a relatively accessible line for younger consumers, envisioned for the daughters of Lauren’s customers. Its menswear offerings included suit separates, sport coats, vests, and topcoats. Official materials positioned it as “refined luxury at an excellent value,” and it was sold exclusively at Dillard’s for a time. It was later removed from Ralph Lauren’s current list of major brands and is now a discontinued line.

Concept

refined luxury at an excellent value

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1 brands
Founded
1967
1967 Parent brand
Ralph Lauren
Clothing

A historical line that offered men’s tailoring through a different entry point

Ralph by Ralph Lauren was a historical offshoot line that brought Ralph Lauren’s men’s tai

Ralph by Ralph Lauren was a historical offshoot line that brought Ralph Lauren’s men’s tailoring to department-store channels. It was centered on tailored clothing, including suits, sport coats, vests, dress trousers, and coats. Unlike Purple Label, which handled the highest-tier materials and tailoring, it presented Ralph Lauren’s menswear style to a different market. While Lauren for Men covered menswear broadly, from suits to shirts and ties, Ralph by Ralph Lauren was a past line with a greater emphasis on tailored items.

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