American Living was a lifestyle brand launched in the United States in 2008 as a derivative brand of Ralph Lauren. Polo Ralph Lauren’s Global Brand Concepts developed it for JCPenney, with Ralph Lauren and the division leading its design. The brand spanned family and living spaces, offering men’s, women’s, and children’s clothing, accessories, footwear, and home goods. It presented “a new tradition in American style for family and home,” expressing the American spirit through contemporary style and quality. Its main products for JCPenney ended with the Fall 2012 season, and the brand is now discontinued.
Concept
A new tradition in American style for family and home