Tagline
made to be worn
Polo Western was a Western wear and denim line under Ralph Lauren, introduced by Ralph Lauren in the United States in 1979. Inspired by the practical clothing of the American West, it offered denim, apparel, and accessories. Its products included denim, Western blazers, roper boots, and rodeo shirts, and it used the slogan “made to be worn.” The line ran for a short period in 1978–79 before ending, and is regarded as one of Ralph Lauren’s early lines that led to its Western-inspired approach to clothing and, later, Double RL.
Concept
Draws inspiration from the purpose-built clothes of the American West.