HARTFORD

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Overview

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Hartford, shirt specialists since 1979
HARTFORD is a casual chic brand launched in the United States in 1979 by Yves Chareton, expanding from shirts into menswear, womenswear and kidswear. Based on the concept of reinterpreting American wardrobe staples in a modern way, the brand later moved its base to Paris and developed staples such as the Paul, Jonah, Cinema and Pirouette, with Oxford and chambray shirts at its core. It is now available in more than 1,000 stores worldwide.

Concept

Revisiting American wardrobe classics with a modern twist

HARTFORD characteristics

HARTFORD: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of HARTFORD

Polished & dressy
Clean silhouettes and polished, elegant dressing.
Minimal & basics
Minimal design and clean everyday staples.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of HARTFORD relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about HARTFORD

Country of origin, founding year, categories and parent brands.

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