Ralph Lauren RRL

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Overview

Tagline

It’s not fashion; it’s real stuff.
RRL was founded in 1993 by Ralph Lauren, with a name derived from his own ranch in Colorado, USA. Centered on the authentic, assured character of the American West, it offers vintage-inspired apparel, sportswear, and accessories for men and women, with a focus on selvedge denim. Its roots lie in the practicality of workwear and military clothing, and it pursues a wardrobe designed to be worn across generations.

Concept

embodies the authenticity and purpose-built style of the West.

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1 brands
Founded
1967
1967 Parent brand
Ralph Lauren
Clothing

A line specializing in American vintage and heritage

Ralph Lauren RRL is a heritage line of Ralph Lauren, officially presented as Double RL. It

Ralph Lauren RRL is a heritage line of Ralph Lauren, officially presented as Double RL. Its name comes from the Colorado ranch of Ralph Lauren and his wife, and it offers men’s and women’s clothing and accessories. Through selvedge denim, vintage clothing, sportswear, and other items, it takes the history of the American West and workwear as its themes. It occupies a specialized field distinct from Polo Ralph Lauren’s everyday preppy style, RLX’s functionality, and Purple Label’s tailoring.

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