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Fly Girls

Fly Girls

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Country: United States
Founded: 1993 1990s
Category: Eyewear Clothing
Related brands: Eyewear brands founded in the 1990s Eyewear brands from United States

Overview

Tagline

Fly to Live; Live to Fly

Fly Girls is a women's eyewear line launched in 1993 by BLACK FLYS, which originated in California, USA. The parent brand BLACK FLYS was founded in 1991 by designers Jack A. Martinez and Dan Flecky. Fly Girls offers products centered on women's sunglasses, including polarized and limited-edition models, as well as cases and T-shirts. Officially, it is based on “Sun, Skate, & Surf” and uses the slogan “Fly to Live; Live to Fly.” It continues as an official collection today.

Concept

Built on Sun, Skate, & Surf

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1991

Year Brand Category Description

1991

BLACK FLYS

Parent brand

Eyewear

A derivative line serving the women’s eyewear category

Fly Girls is a women’s eyewear line derived from BLACK FLYS, introduced in 1993. Set again

Fly Girls is a women’s eyewear line derived from BLACK FLYS, introduced in 1993. Set against the backdrop of BLACK FLYS’s West Coast culture, it focuses on frame shapes, colors, and sizing for women, serving a target audience distinct from that of the main brand. The official website continues to present both under “Black Flys & Fly Girls Eyewear,” and the official product pages also list a dedicated range of Fly Girls products. In contrast to BLACK FLYS’s primarily men’s and unisex lines, Fly Girls is positioned within the brand family as a distinct line serving the women’s category.

1991 Parent brand

BLACK FLYS

Eyewear

A derivative line serving the women’s eyewear category

Fly Girls is a women’s eyewear line derived from BLACK FLYS, introduced in 1993. Set again