szu
/
Fashion brands
/
BLACK FLYS

BLACK FLYS

X Threads

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: United States
Founded: 1991 1990s
Category: Eyewear Clothing Footwear Lifestyle products Wallets
Related brands: Eyewear brands founded in the 1990s Eyewear brands from United States

Overview

Tagline

Fly to Live; Live to Fly

BLACK FLYS is an eyewear brand founded in 1991 in San Clemente, California, USA, by designer Jack Martinez and former professional surfer Dan Flecky. Rooted in West Coast cultures such as surfing and skateboarding, the brand offers eyewear centered on sunglasses, as well as apparel and accessories. Under the brand concept “Authentic Design with Curiosity,” it pursues functionality, style, and detail, and its distinctive designs have earned support from artists and celebrities since the 1990s.

Concept

Authentic Design with Curiosity

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1993

Year Brand Category Description

1993

Fly Girls

Sub-brand

Eyewear

A derivative line serving the women’s eyewear category

Fly Girls is a women’s eyewear line derived from BLACK FLYS, introduced in 1993. Set again

Fly Girls is a women’s eyewear line derived from BLACK FLYS, introduced in 1993. Set against the backdrop of BLACK FLYS’s West Coast culture, it focuses on frame shapes, colors, and sizing for women, serving a target audience distinct from that of the main brand. The official website continues to present both under “Black Flys & Fly Girls Eyewear,” and the official product pages also list a dedicated range of Fly Girls products. In contrast to BLACK FLYS’s primarily men’s and unisex lines, Fly Girls is positioned within the brand family as a distinct line serving the women’s category.

1993 Sub-brand

Fly Girls

Eyewear

A derivative line serving the women’s eyewear category

Fly Girls is a women’s eyewear line derived from BLACK FLYS, introduced in 1993. Set again