Tagline
NOTHING ADVENTURED, NOTHING GAINED
Dragon is an active lifestyle brand founded by Will Howard in Capo Beach, California, in 1993, with a focus on sunglasses, snow goggles, and eyeglass frames. Its official statement is “A story of authenticity, creativity and innovation,” and its slogan is “NOTHING ADVENTURED, NOTHING GAINED.” The brand centers its collections on high-performance design, technologies such as Lumalens, and sustainable materials such as Plant-Based Resin and Upcycled materials.
Concept
A story of authenticity, creativity and innovation