Tagline
Big men, your size is here.
Concept
Granback is a total menswear specialty store for big men, offering larger sizes such as a height of 195 cm, a waist of 130 cm, shoe sizes of 28.5–32 cm, and clothing sizes 2L–5L. Granback fulfills the wishes of men that could never be met by a standard plus-size section alone. The brand’s name was chosen to honor men of great stature: Granback. For big men, choosing clothes means moving from “clothes that fit” to “clothes you want to wear.”