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GRAYNOISE

GRAYNOISE

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Country: South Korea
Founded: 2019 2010s
Category: Accessories
Related brands: Accessories brands founded in the 2010s Accessories brands from South Korea

Overview

Tagline

Your taste is your attitude

GRAYNOISE is a unisex silver jewelry brand based in Seoul, South Korea, launched in 2019 by its representative, 조해원. Focusing on rings, necklaces, bracelets, and earrings, the brand translates inspiration from subcultures, otaku aesthetics, skateboarding, and hip-hop into graphic elements and details. Under the slogan “Your taste is your attitude,” it presents jewelry as objects that express taste and attitude. The brand offers lines such as Essential and Kurobako and has expanded beyond South Korea into online sales channels in Japan.

Concept

GRAYNOISE draws inspiration from subcultures and otaku aesthetics, capturing unstructured silhouettes and detail-rich designs that reflect personal taste.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: -

Year Brand Category Description

Essential

Sub-brand

Clothing

A core line focused on everyday chain offerings

Essential is an independent line offered alongside Kurobako in the Collection section of t

Essential is an independent line offered alongside Kurobako in the Collection section of the GRAYNOISE official online store. Centered on jewelry featuring chain structures and noise patterns, including Noise pattern chain and Noise pattern chain NL2, it serves to present the brand’s silver jewelry offering from its foundations. In contrast to Kurobako, which strongly emphasizes decorative, kitsch designs, Essential is positioned as a core line centered on everyday chain items.

Kurobako

Sub-brand

Accessories

A distinctive line focused on subcultural elements

Kurobako is established as an independent line within the Collection section of the offici

Kurobako is established as an independent line within the Collection section of the official GRAYNOISE online store. It groups products featuring motifs such as clovers and faces, as well as cubic embellishments, including Clover eyes and Clover smile, and foregrounds the brand’s subculture and kitsch expressions. Unlike the basic product range, it is positioned as a distinctive GRAYNOISE sub-line with a stronger graphic and decorative emphasis. On the official website, it is presented as a separate category alongside Essential.

- Sub-brand

Essential

Clothing

A core line focused on everyday chain offerings

Essential is an independent line offered alongside Kurobako in the Collection section of t