Green Cotton

A baby and children’s clothing brand developed by Green Cotton, centered on practical garments made from GOTS-certified organic cotton, with colorful patterns and a playful feel. While Müsli also offers clothing in subdued colors, bedding, and interior goods, Fred's World focuses on colorful prints and children’s clothing suited to play and everyday movement. On May 1, 2026, Green Cotton Group transferred this brand to LUXKIDS along with Müsli, Jam Generation, and Conservandum.

A fashion line launched by Green Cotton in 2013 for children aged 8–12. In contrast to Fred's World, which was for babies and younger children, it offered designs with fewer prints and more subdued colors for an age group whose clothing preferences change as they grow. The line included collegiate-style hoodies and T-shirts, among other items, and helped extend the age range of Green Cotton's children's clothing.

A baby and children’s brand launched by Green Cotton Group in 2015. While Fred's World focuses primarily on colorful, playful children’s clothing, Müsli is characterized by subdued colors and delicate patterns, and has offered household goods such as bedding in addition to clothing. Within the group, it is positioned as a line covering everything from children’s everyday wear to items for the home. On May 1, 2026, it was transferred to LUXKIDS together with Fred's World, Jam Generation, and Conservandum.

It is an adult clothing brand launched by Green Cotton Group in 2019. Its target age group differs from that of Fred's World and Müsli, which offer baby and children's clothing, and it focuses on slow fashion, with an emphasis on designs and material choices intended for long-term wear. It served to add adult clothing to Green Cotton's brand portfolio, which had primarily comprised children's clothing. On May 1, 2026, it was transferred to LUXKIDS together with Fred's World, Müsli, and Jam Generation.

A line centered on unisex streetwear that joined Green Cotton Group's children's clothing brands. While Fred's World focuses on practical clothing with color and a playful touch, and Müsli on muted colors and products for everyday living, Jam Generation provides casual styles and designs that allow children to express themselves. GOTS-certified materials are used for cotton products. On May 1, 2026, it was transferred to LUXKIDS along with the other brands concerned.