Grenadier

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Overview

Grenadier is a sports and outdoor line launched in 1950 by the American hat maker Goorin Bros. The company’s official history describes it as a full line that included fishing gear, gloves, and sportswear, expanding the company’s business beyond its hat-focused origins. The Spring/Summer 2024 catalog also features a hat collection under the name “Grenadier Wildlife.”

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1 brands
Founded
1895
1895 Parent brand
Goorin Bros
Accessories

A historical line that expanded the business into outdoor goods

Grenadier is an official line launched by Goorin Bros. in 1950 to expand its business into

Grenadier is an official line launched by Goorin Bros. in 1950 to expand its business into outdoor goods beyond hats. It was presented as a range of products including fishing gear, gloves, and sportswear. Unlike the regular lines, which centered on hats, it covered equipment and apparel for outdoor activities. While The Farm focuses on trucker caps with animal patches, Grenadier is positioned as a historical line that represented the brand’s expansion into sports and outdoor goods.

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